In a landmark move set to reshape the heavy vehicle industry in Oman, Sinotruk (China National Heavy Duty Truck Group Co., Ltd.) has officially signed a distribution agreement with New World Autos. This strategic partnership combines the robust engineering prowess of Sinotruk with the unparalleled market expertise of New World Autos, creating a formidable alliance that promises to deliver exceptional value to consumers across Oman.
The partnership aims to address the growing demand for robust, efficient and high-performance heavy-duty trucks capable of handling Oman’s diverse and challenging terrains, its transportation needs and also important safety compliance formalities for the Oil & Gas sector. By combining Sinotruk’s cutting-edge technology with New World Autos’ deep-rooted experience, commitment to customer satisfaction, extensive local expertise and infrastructure, this collaboration is poised to deliver substantial benefits to businesses through the introduction of a new standard of heavy vehicle solutions in Oman.
As one of Oman’s largest and most respected business houses, New World Autos boasts an impressive portfolio of globally renowned automotive brands. With a strong sales and after-sales service network across Oman, the Group has established a reputation for delivering exceptional customer experiences. This partnership will further enhance New World Autos’ position as a leader in the automotive sector, providing Omani consumers with access to Sinotruk’s world-class heavy vehicles.
Sinotruk, a pioneer in China’s heavy-duty truck manufacturing industry, has a rich history dating back to 1956. With a legacy of innovation, Sinotruk introduced China’s first heavy-duty truck, the HUANGHE branded JN150 8-ton truck, and has continuously advanced its technology, including a strategic partnership with Germany’s MAN Group in 2009. By collaborating with New World Autos, Sinotruk aims to expand its global footprint and promote localised operations in Oman, ensuring that customers receive tailored solutions and outstanding service.
As part of this strategic initiative, New World Autos will soon establish dedicated Sinotruk showrooms and after-sales service centers in major cities across Oman. These facilities will be instrumental in delivering an enriching customer experience, ensuring that Sinotruk’s products are supported by the highest standards of service and support.
This partnership is poised to bring about significant results in the coming days, offering consumers in Oman unparalleled access to innovative heavy vehicle solutions. Together, New World Autos and Sinotruk are set to drive forward the future of the heavy vehicle industry in Oman, delivering exceptional value, quality and service to customers across the nation.