Track Record of Progress2021-05-25T09:36:58+00:00

Track Record of Progress

Steadfast determination and a strong urge to excel.

From a humble trading house to a mega conglomerate with diverse activities, the Group has come a long way. Its long path dotted with historic milestones and glorious achievements.

Saud Bahwan Group Milestones

Toyota Motor Corporation (TMC) honoured Mohammed Saud Bahwan, Chairman Saud Bahwan Automotive (SBA) with the prestigious Diamond Award for Overall Marketing Achievement, Gold Award for Excellence in Marketing and the Outstanding Customer Service Excellence Award (CSEA).

Saud Bahwan Group’s success has been fuelled by steadfast determination and a strong urge to excel. Its long path has been dotted with historic milestones and many achievements.

  • Toyota Motor Corporation Honours Saud Bahwan Automotive with Prestigious Awards:
    • Toyota Diamond Award for Overall Marketing Achievement
    • Toyota Gold Award for Excellence in Marketing
    • Toyota Outstanding Customer Service Excellence Award
  • Hino Motors Honours Saud Bahwan Automotive with Excellence Awards
    • Excellence in Sales, Service and Spare Parts, 2019
    • Excellence in Vehicle Sales, 2019
  • Masayuki Fukumori, project general manager, Bahrain Representative Office, Toyota Motor Corporation honoured Saud Bahwan Automotive (SBA) with the coveted ‘Outstanding Customer Service Award’.
  • Komatsu Award for Appreciation for Overall Excellence as Well as 40 Years Long-standing Relationship, 2018
  • Komatsu Achievement Award for Outstanding Market Share and for Sustained Contribution for the Community, 2018

Saud Bahwan Group Milestones


  • Toyota Overall Diamond Marketing Award
  • Toyota Gold Marketing Award
  • Toyota Outstanding Customer Service Award


  • MAN Management Excellence Award, 2015


  • Toyota Awards Saud Bahwan Automotive with Overall Excellence Award
  • Toyota Honours Saud Bahwan Automotive with Marketing Award for Excellence (vehicle sales)
  • Saud Bahwan Automotive receives Toyota’s Distinguished Outstanding Customer Service Award
  • Hino Motors, Japan honours Saud Bahwan Automotive with Kaizen Gold
  • Saud Bahwan Automotive receives Hino’s Overall Excellence Award


  • Mr. Kunio Noji, President and CEO, Komatsu Ltd, Japan, honours Saud Bahwan Group with visit to Oman
  • Hino honours Saud Bahwan Automotive with Excellence Awards
  • Omani Entrepreneurs felicitation meet held in Muscat
  • Saud Bahwan Group felicitates Omanis on completion of training programme
  • Saud Bahwan Group felicitates 227 Omanis on completion of 18-month training programme


  • Oman hosts prestigious Toyota GCC Management Meet
  • Mr. Y. Komamura, President Construction & Mining Equipment, Komatsu visits Oman
  • Mr. Akira Okabe, Executive Advisor, Toyota Motor Corporation, honours Toyota and Lexus Oman with Excellence Awards
  • Mr. Koji Nagata, General Manager, Toyota Motor Corporation, Japan, inaugurates integrated Toyota Facility at Jaalan Bani Bu Ali
  • Mr. Peter Schreyer, Chief Design Officer, Kia Motors along with Mr. J.Y. Chung, Mr. S.N. Lee and Mr. I. Won launch Kia Quoris in Oman.
  • Arabian Car Marketing Honoured with Ford Service Excellence Award


  • Minister of Commerce & Industry and Mr. Hisayuki Inoue – Managing Officer, Toyota Motor Corporation inaugurate Toyota and Lexus Barka facilities
  • Mr. Y. Komamura, President Construction & Mining Equipment, Komatsu visits Oman
  • Mr. T. Nagumo, President, Yokohama Rubber Company inaugurates Barka facility

Saud Bahwan Group Milestones


  • Mr. Akio Toyoda, President, Toyota Motor Corporation inaugurates Toyota Body & Paint Centre and Lexus Service
  • New Kia Integrated Facility at Muscat, inauguration by Mr. Eisun Chung, Vice Chairman Hyundai and Mr. H.K. Lee, President Kia Motors
  • New Toyota 3S facilities inauguration at Sohar, Liwa
  • Toyota Middle East Technical Service Conference
  • Mr. N. Sato, President, Overseas Marketing, Komatsu visits Oman
  • Inauguration of new Continental facility by Mr. Hartmut Wohler, Executive Vice President, Continental AG
  • Saud Bahwan Group presents Hanae Mori Haute Couture fashion show


  • New Toyota 2S facility inaugurated at Al Gabbi
  • New Toyota 3S facility inaugurated at Sumail
  • New Toyota 3S facility launched at Suwaiq
  • Mr. N. Karashima, Director & Senior Managing Corporate Officer, Yokohama Rubber Co, Japan visits Oman
  • New Hino intergrated facility at Azaiba inaugurated by Mr. Masakazu Ichikawa, Senior Managing Director, Hino Motor Corporation
  • Mr. Y. Shirai, President, Member of the Board, Hino Motors Ltd. visits Saud Bahwan Group facilities
  • Saud Bahwan Group receives ISO 9001: 2008 Certification


  • Grand inauguration of Lexus Showroom, Toyota Service facility and Toyota Parts flagship retail outlet by Mr. Akio Toyoda, President, Toyota Motor Corporation
  • Toyota honours Saud Bahwan Automotive with the Gold Award in the 2008 Customer Service Excellence Award Programme
  • Daihatsu Motor Corporation presents the Gold Prize in the 2nd Daihatsu Parts Operation Award Programme to Saud Bahwan Automotive
  • New Toyota 3S facility launched at Mabela, Sanaya
  • Unveiling of the MAN integrated 3S facility, the largest of its kind in the region by Peter Erichreineke, Executive Board member, MAN
  • Mr. Hiroshi Okuda, Toyaota Motor Corporation visits Oman


  • Toyota Motor Corporation presents the ‘Gold Award’ 2007 for Customer Service Excellence to Saud Bahwan Automotive
  • Saud Bahwan Automotive wins Gold Prize in the first ever Daihatsu Parts Operation Award Program.
  • Mr. Anton Weinmann, Chairman, MAN visits Oman and presents Excellence Award to Mr. Mohammed Saud Bahwan
  • Mr. Hagiwara, Chairman Komatsu visits facility in Oman and ranks Saud Bahwan Group amongst top 10 in the world
  • Excellence Award from HINO for Outstanding Performance in Sales, Parts & Service

Saud Bahwan Group Milestones


  • Launch of the largest Vehicle Distribution Centre at Muscat
  • New integrated facility for Tyres, Batteries & Allied products inaugurated by the Minister of Manpower
  • Toyota Motor Corporation confers Gold Award on Saud Bahwan Automotive at 3rd CS Marketing Innovation Marathon
  • World-class HINO 3S facility set up in Muscat, in record time


  • New Toyota Showroom and Parts Distribution Centre inaugurated by Dr. Shoichiro Toyoda, Honorary Chairman of Toyota Motor Corporation
  • State-of-the-art Saud Bahwan Group Corporate Centre launched, spread over 8,000 sq. m.


  • Saud Bahwan Group declared ‘Best Arab Organisation’ across 22 Arab nations
  • A first in the auto industry – Service reminders via SMS
  • Gold prize at the first CSMIM of Toyota, service marketing innovation
  • New Parts Training Centre established
  • Industrial Equipment Overall Excellence Award from THMC


  • Advanced Learning Centre inaugurated by the Minister of Manpower
  • The ‘Sultan Qaboos Order’ bestowed by His Majesty Sultan Qaboos bin Said, the highest civilian award in Oman
  • ‘Distributor of the Year’ Award for Parts Logistics received, yet again
  • SBA receives ISO 9001:2001 certification


  • Saud Bahwan Group Training Centre receives: Grade 1 ranking by the British Adult Learning Inspectorate
  • DOJO training facility inaugurated
  • The ‘Order of the Rising Sun’, the highest civilian order bestowed by H.M. Emperor Akihito of Japan
  • New ‘Just In Time’ daily branch stock replenishment parts logistics commenced


  • Best Cars: New standard in buying and selling pre-owned vehicles is set-up
  • Saud Bahwan Group’s new Corporate Identity launched
  • Acquisition of Daihatsu brand of vehicles


  • Toyota Express Service established
  • AGCC award for Omanisation


  • Mr. Fujio Cho celebrates 10th Anniversary of Lexus in Oman
  • Corporate website inaugurated by Mr. Fujio Cho, President, Toyota Motor Corporation
  • Dr. Shoichiro Toyoda, Honorary Chairman confers ‘Best Management’ award
  • 50th Parts branch opened in Mabelah, Sinaya


  • ISO 9002:92 certification received


  • H.H. Sheikh Ahmed bin Saeed Al Maktoum presents the prestigious ‘Gulf Businessman of the Year’ award. A first for any Omani Businessman
  • Mr. Hiroshi Okuda, Toyaota Motor Corporation joins the celebrations of two over decades of Toyota operations in Oman


  • Launch of the unique 6 years extended protection scheme


  • World’s best customer service award received for the first time


  • World’s largest Toyota service facility set up in Wattayah


  • Record sales of Lexus within 3 years of launch


  • Toyota Technical Education Program (T-TEP) provides 18 months course


  • 25th Parts branch opened in Nizwa, Karsha


  • Branch facilities setup within an 80 kms radius of Omani customer
  • Lexus Marque arrives in Oman
  • Oman’s greatest Ramadhan offer launched for the first time -a car raffled everyday- a concept that revolutionised auto marketing in Oman


  • Satellite links established with Toyota, Japan for instant parts ordering & fault diagnosis
  • Customer Care Cell established – the first of its kind in the country


  • Fully equipped Clinics/Round the clock medical facilities
  • Ambulance/mess/school bus facilities introduced


  • Inception of 24 hours service
  • First fully owned residential building for employees


  • First visit of Dr. Shoichiro Toyoda to Oman


  • Training Centre set-up


  • First AS400 mainframe computer in Oman to usher new standards in customer care
  • Oman’s largest warehouse set-up


  • Toyota becomes market leader in Oman, has remained so ever since
  • Operations shift to Wattayah showroom
  • Oman’s first car carriers introduced


  • Branches started – Salalah, Nizwa & Ibri


  • Historic distributor signing agreement with Toyota Motor Corporation
  • Arrival of the first Toyotas into Oman
  • First ever Toyota showroom opened in Ruwi
  • Installment credit facility offered to customers for the first time in Oman