Under the patronage of His Highness Sayyid Fahr bin Fatik Al Said, Saud Bahwan Group unveiled the Chery Automotive brand in Oman. Attending the occasion were Her Excellency Li Lingbing, Ambassador of the People’s Republic of China to the Sultanate of Oman, Mr. Shen Xiantian, General Manager, Middle East and North Africa, Chery Automobile and other senior management officials from Chery Automobile.

Commenting on this momentous occasion Mr. Abdullah Mohamed Bahwan, Managing Director – Corporate, Saud Bahwan Group, said, “Today, we herald a momentous occasion, the grand launch of Chery Automobile here in Oman. For us at Saud Bahwan Group, Chery Automobile symbolises new-age designs, quality and inspiring technology. The brand Chery is much more than just vehicles. It is about a passion to listening to customer desires and employing everything it takes, to bring those desires into reality. Owning a Chery vehicle will definitely be a valuable and memorable experience.”

Speaking about the partnership between Saud Bahwan Group and Chery Automobile he said, “We are extremely delighted to partner Chery Automobile on this visionary journey. We are also happy to know that recently Chery Automobile was awarded the first place in the 2023 J. D. Power China Initial Quality Study among Chinese brands. We eagerly look forward to serving our customers with some of the finest high quality products with the support and assurance from Saud Bahwan Group. We also look forward to continued guidance & support from the Management at Chery Automobile to drive the brand to be among the top automotive brands in Oman. We are all set to usher in a delightful and memorable experience for our valued customers.”

Later in the evening, Mr. Shen Xiantian, General Manager Middle East and North Africa, Chery Automobile, in his keynote address highlighted Chery Automobile’s product strengths and the association with Saud Bahwan Group. He said, “The collaboration between Chery and Saud Bahwan Group represents another meaningful annotation in the continuation of this longstanding friendship in the new era. We are all dedicated to bring Omani consumers more technological, more sustainable and smarter automotive products and services. Chery was founded in 1997 and it is a technology-oriented company, with five R&D centers around the world, more than ten overseas factories, and over 1,500 dealerships and service centers. We have the strongest engine technology among Chinese brands, consistently securing the JD Power China New Vehicle Quality award for multiple years. Our products are exported to over 80 countries and regions, earning the trust of 12 million consumers worldwide. With global sales expected to reach nearly 2 million units this year, maintaining the first position car export for 22 consecutive years among all Chinese brands. We are confident that Chery will soon become the top 10 car marker worldwide. Saud Bahwan Group is a crucial strategic partner for Chery, and through years of honest business practices, has gained widespread popularity and trust among consumers in the Oman market. Today, we join forces in a strong alliance and are full of confidence in the future. I believe that with the trust and support of our friends present here, Chery can undoubtedly achieve success in the Omani market.”

Sharing interesting information about the Chery range, Mr. Sajdin Osmancevic, Exterior Design Director, Chery Automotive, said, “The TIGGO8 PRO MAX, TIGGO4 PRO, and ARRIZO6 PRO represent the latest achievements of Chery in terms of automotive technology design and performance and will bring a completely new driving experience to consumers in Oman. Continuing the high-end positioning of the TIGGO 8 family, TIGGO 8 PRO MAX is a luxury and commercial SUV with both forceful powertrain and advanced technology launched for the urban new middle-class elites. Designed by a team of top international designers, TIGGO 8 PRO MAX perfectly interprets the design concept of Life in Motion. Tiggo4 Pro is the first product of the Chery Pro family. It is also a global model created by Chery by integrating the latest design power intelligent technologies with the latest processes. The most remarkable feature of Tiggo4 Pro is the integration of dynamic and stylish appearance. Luxurious comfortable interior and smart configurations. The Arrizo 6 Pro features a new family front design with a sophisticated and graceful interior. It is equipped with 10.25-inch LCD instrument and HD central control screen which highlights its high end and intelligence. Besides it possesses NVH super quiet space 360-degree panoramic image and wireless mobile phone mapping CARPLAY which brings user-friendly and comfort driving experience.

During the event, the guests were invited to experience Chery Automobile’s recent introductions – The Tiggo 8 Pro Max SUV, Tiggo 4 Pro SUV and the Arizzo 6 Pro sedan. The Tiggo 8 Pro Max SUV is equipped with Superior ADAS with 12 Point Coverage, Panoramic Sunroof, All-Wheel Drive, 540 Panoramic Image, 9 Airbags, 12.3 Inch Dual Screen Design with Wireless Carplay/ Android Auto, Front Radar, 8 Way Electric Memory Driver Seat Adjustment and 2.0 Litre Turbocharged engine. The Tiggo 4 Pro SUV is equipped with 10.25 inch Central Screen with Wireless Carplay/ Android Auto / Apple Play, 18 Inch Alloy Wheel, 360 Panoramic Image, 6 Speakers, 6 Way Electric Driver Seat Adjustment, Electric Sunroof, Fast Wireless Fast Charging, 4 Airbags and a 1.5 Litre Turbocharged engine. The Arizzo 6 Pro Sedan is equipped with 10.25 inch Dual Screen Design / Android Auto/ Apple Play, 18 Inch Alloy Wheel, Superior ADAS with 6 Point Coverage, 360 Panoramic Image, 6 Airbags, Electric Sunroof, 6 Way Electric Driver Seat Adjustment, Air Purifier PM 2.5, Ambient Lighting, Fast Wireless Fast Charging, Ventilated Front Seats, 6 Speakers and 1.5 Litre Turbocharged engine.

Fascinated by the stylish, feature-rich and technology packed vehicles a customer remarked, “These all-new introductions from Chery are indeed very impressive and thrilling. There is so much technology and features available, it is indeed pure value for money. I am also very delighted to know that Saud Bahwan Group is extending all the support to make the entire ownership period hassle-free and satisfying. Apart from that, I am also very impressed that Chery has also recently received the 2023 J. D. Power China Initial Quality Study Award. This demonstrates Chery’s commitment and dedication towards making high quality vehicles that are the perfect travel partners.”

The brand new Chery range is now available for viewing at the Chery showroom at Wattayah.